Anaqua FAQ
What does Anaqua do?
Anaqua provides Intellectual Asset Management (IAM) software and services that allow IP owning companies of any size to gain competitive advantage from managing their global patent and trademark portfolios as strategic business assets. The ANAQUA IAM solution provides lifecycle management for all types of IP from idea through legal filing to monetization. Solutions are also available to provide higher productivity IP management for law firms. ANAQUA Services provides global patent annuity, trademark renewal and registry assignment services.
What problems does Anaqua
solve?
Most companies do not have an integrated system for managing their intellectual assets as a business matter as well as a legal matter. Law firms require state-of-the-art IP infrastructure to serve their clients efficiently.
The ANAQUA IAM system dramatically improves the productivity of the legal team’s IP operations but also serves the needs of inventors, attorneys, R&D and engineering staff, business managers and others who focus on putting that IP to work in the business. By knowing what they own and how it relates to their business, companies can make better IP-related decisions. They can manage their IP proactively rather than reacting to conflicts and deadlines. And they gain significant savings from repeatable, measurable IP business process improvements.
What is Intellectual Asset Management?
IAM goes beyond the traditional IP management functions of record-keeping and docketing – managing cases, deadlines and other formalities. IAM manages Intellectual assets as business assets that have a clearly understood role in supporting the company’s products and services. Each asset is identified, categorized and assigned some measure of business value. An IAM system supports the full lifecycle of activities for all types of IP assets, including patents, trade secrets, publications, trademarks, domain names and copyrights.
Who does Anaqua compete with?
Anaqua typically competes with:
- Traditional providers of IP Docketing software
- In-house development efforts that have tried to fill the gaps around docketing tools
- Systems integration companies who deliver custom IP applications
- Smaller companies with products addressing part of the IAM solution, eg docketing
Why choose Anaqua?
Anaqua’s IAM software is widely regarded as the best in the industry. It was inspired by the vision and passion of IP leaders at a number of the world’s leading IP owning companies - Ford, BAT, Microsoft, Coca Cola and others. Anaqua was created as an enterprise software vendor at the heart of a collaborative community of IP owners, dedicated to meeting their IAM system needs. The merger of Anaqua and SGA² gives clients access it integrated ANAQUA Services for patent annuities and trademark renewals.
New clients not onlygain access to the ANAQUA IAM software and services but also join the Anaqua client community and get the benefits of sharing best practices in IP management - practical advice on lessons learned, pitfalls and critical success factors. Clients also benefit from Anaqua’s evolutionary development model: Anaqua has a proven track record for consistent delivery of advanced new functionality without forcing clients to move to new, incompatible products.
Customers and Market
Who are Anaqua’s
customers?
Anaqua’s IAM software is used by more than 20,000 users in 160 countries worldwide. Anaqua’s enterprise clients include large and mid-sized firms around the world, including: consumer goods companies like British American Tobacco, Diageo, and Kimberly-Clark; technology companies like Microsoft, Qualcomm and NXP Semiconductor; industrial companies like Ford and Eastman. ANAQUA Express is used by smaller IP departments at clients like Nielsen, M-I Swaco and Welch Allyn. Essential is used by law firms like Maschoff, Gilmore & Israelsen. Anaqua and SGA² together serve more than 350 clients worldwide.
How does Anaqua
benefit its clients?
The ultimate business benefit is to align IP with business goals and be much better positioned to exploit that IP for competitive advantage and increased revenues. The IP department also benefits from reduced operational costs, improved efficiencies and better service levels for internal business and law firm clients.
Anaqua enables its clients to:
- Know what IP the company owns on a global basis
- Tie IP value to business units and product lines
- Evaluate and rank IP in line with business strategies
- Proactively cull the portfolio based on strategic value
- Automate IP processes to reduce costs and risks
- Identify new revenues from licensing opportunities
- Understand the strategic impact of conflicts and resolve them more effectively
- Ensure compliance with regulatory requirements
What is Anaqua’s
role in the growing intellectual property based economy?
The management and commercialization of intellectual assets will be a dominant force in the world's economy. Intellectual asset management systems are essential to the IP economy, yet the enterprise software industry has ignored the IP community. Anaqua is working with our clients and our IP partners to deliver the infrastructure and tools that they need to be successful in the IP economy today and in the future.
Products and Services
What is
the Anaqua product?
The ANAQUA IAM solution manages the full intellectual asset management lifecycle for all types of IP, including patents, trade secrets, publications, trademarks, domain names and copyrights. It is available in four modular versions:
ANAQUA Enterprise is used by organizations with large, global IP portfolios and complex IAM requirements.
ANAQUA Express is a streamlined, hosted solution with IAM best practices configured for smaller IP teams
ANAQUA Element is a new quick start, cloud-based solution for IP professionals managing small portfolios.
ANAQUA Essential provides IP Practice Management for law firms
How
is the ANAQUA product different from competitive IP software?
Most other IP systems are focused on the IP filing and prosecution process (docketing) and are much narrower in functional scope and richness. Most have been developed by companies where software is not their main focus, resulting in outdated architectures, infrequent updates and poor support. A number of Anaqua’s clients have looked at everything in the marketplace and say there is nothing out there to match what Anaqua delivers.
What are ANAQUA Services?
ANAQUA Services include patent annuity, trademark renewal and title update services. Anaqua also provides training, support and implementation services with its software solutions.