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Anaqua FAQ

What does Anaqua do?
Anaqua provides software and services that allow leading companies to gain competitive advantage from managing their global patent and trademark portfolios as strategic business assets. The ANAQUA IAM solution provides lifecycle management for all types of IP from idea through legal filing to monetization.

What problems does Anaqua solve?
Although 70-80 % of corporate market value today comes from intangible assets such as brands, patented technologies and know-how, companies have not had an integrated system for storing and managing their intellectual property . Intellectual Asset Management systems help align innovation with company strategy and leverage IP for competitive advantage. They treat IP as a business matter as well as a legal matter.

The ANAQUA IAM system dramatically improves the productivity of the legal team’s IP operations but also serves the needs of inventors, attorneys, business managers and others who focus on putting that IP to work in the business. By knowing what they own and how it relates to their business, companies can make better IP-related decisions. They can manage their IP proactively rather than reacting to conflicts and deadlines. And they gain significant savings from repeatable, measurable IP business process improvements.

Who does Anaqua compete with?
Anaqua typically competes with IP service providers and in-house development.

Why choose Anaqua?
Anaqua has a new approach for delivering enterprise-class asset management systems to the world's leading IP owners. It is inspired by the vision and passion of the IP leaders at the companies involved in the early development and deployment of the ANAQUA solution - Ford, BAT and others.

Anaqua was created as an enterprise software vendor at the heart of a collaborative community of IP owners, dedicated to meeting their IAM system needs. The early Anaqua clients have contributed technology and best practices. As the community grows, new clients will gain access to the ANAQUA IAM software and the benefits of sharing best practices in IP management - practical advice on lessons learned, pitfalls and critical success factors.

Customers and Market

Who are Anaqua’s customers?
Anaqua’s clients include British American Tobacco, Ford, Kimberly-Clark and Microsoft. The Anaqua product is used by more than 20,000 users in 160 countries worldwide.

What are Anaqua’s target markets?
Anaqua develops intellectual asset management solutions for the world’s leading intellectual property owners in all industries, including consumer goods, manufacturing, high technology and defense.

How does Anaqua benefit its clients?
The ultimate business benefit is to align IP with business goals and be much better positioned to exploit that IP for competitive advantage and increased revenues. Anaqua enables its clients to:

• Know what IP the company owns on a global basis
• Identify new revenues from licensing opportunities
• Tie IP value to business units and product lines
• Evaluate and rank IP in line with business strategies
• Reduce unprofitable trademark renewals by up to 65%
• Proactively cull the portfolio based on strategic value
• Automate IP processes to reduce costs and risks
• Understand the strategic impact of conflicts and resolve them more effectively
• Ensure compliance with regulatory requirements

What is Anaqua’s role in the growing intellectual property based economy?
The management and commercialization of intellectual assets will be a dominant force in the world's economy. Intellectual asset management systems are essential to the IP economy, yet the enterprise software industry has ignored the IP community. Anaqua is working with our clients and our IP partners to deliver the infrastructure and tools that they need to be successful in the IP economy today and in the future.

Product

What is the Anaqua product?
The Anaqua Intellectual Asset Management (IAM) solution is a central data repository of all IP types with links to all elements of the IP (drawings, images, documents etc) and to all aspects of the business (brands, product lines, business units, technologies) and full information about the IP (status, owner(s), costs, licensing revenues etc).

Anaqua delivers highly-configurable business process automation for all IP-related tasks, not just filing, registration and renewals, but conflicts, licensing, royalty collections, invoicing, etc, based on a rules engine which understand IP laws in 190+ countries. All functions are globally accessible from a browser with fine-grained security and access controls, allowing access by inventors, external law firms and business managers as well as IP specialists.

How is the ANAQUA product different from competitive IP software?
Most other IP systems are focused on the IP filing and prosecution process (docketing) and are much narrower in functional scope and richness. Most have been developed by companies who offer outsourced docketing services. A number of very large IP-owning companies have looked at everything in the marketplace and say there is nothing out there to match what Anaqua delivers.