Anaqua Press Release

CONTACTS:

Bruce Berman, Brody Berman Associates 212-683-8125 x216 bberman@brodyberman.com

Ian Reid Anaqua 617-375-5808 ireid@anaqua.com

Anaqua Launches new IP Management Solution for small and
mid-sized enterprises

ANAQUA Express – the industry-leading ANAQUA solution -- is
packaged and priced for smaller firms

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Boston, Sep 4, 2008 —Anaqua, a leading provider of intellectual asset management (IAM) software and services, has announced ANAQUA Express,  a new version of its IAM solution packaged and priced for small and mid-sized enterprises. Available either as an online ASP service or installed onsite, this new offering brings the IAM capabilities enjoyed by global IP leaders to thousands of smaller companies in a simplified, more affordable solution.

 

ANAQUA Express is a comprehensive solution for managing inventions, patents, trademarks and other intellectual assets. It includes the full power of ANAQUA’s unmatched online collaboration; a centralized database for linking all assets, documents, images, emails and any other data; advanced workflow with alerts and escalation; and powerful portfolio management tools.

 

Patent Management includes online invention disclosures, invention management, patent filing and prosecution; global country rules and updates; portfolio management tools; general matter management; advanced online query and reports.

 

Trademark Management includes brands and marks; trademark search, registration and renewal; global country rules and updates; portfolio management tools; general matter management; advanced online query and reports.

 

Additional integrated modules are available for the management of IP analysis projects, agreements, conflicts and financial operations.

 

To help new clients get up and running as quickly as possible, the ANAQUA Express Startup program consists of a six week, structured process for system setup, training and best practices guidance. Additional services are available to assist clients with business process change, project management and technical support.  

 

The ANAQUA Enterprise version continues to be the solution of choice for leading IP organizations with larger portfolios and more complex IAM requirements. It comes with a suite of tools for Strategic Portfolio Planning and Management, Contract Lifecycle Management, Enterprise Licensing, Budgeting, Invoicing and Royalties Management. Anaqua’s proven Enterprise Implementation Methodology sets the standard in the industry, with dedicated implementation teams committed to client success. ANAQUA Enterprise provides extensive configurable workflows and interfaces to match client-specific business processes as well as APIs and web services for integration with other enterprise systems.

 

“Anaqua has been the recognized leader for large, global IP owners but now is the time to broaden our focus,” said Paul DiGiammarino, CEO of Anaqua. “We are seeing many companies with somewhat smaller portfolios and IP teams who are eager to step up from a traditional docketing system to enterprise IAM. ANAQUA Express is a very affordable solution that delivers the power of ANAQUA packaged for them.”

 

“ANAQUA Express represents an important milestone in the evolution of our company and our product line,” said Priya Iyer, President of Anaqua. “After four years of continuous IAM enhancements driven by our growing client base, we have been able to step back and focus on the core goals of simplicity and speed of implementation. You’ll see us maintain this focus in future releases of both the Express and Enterprise versions of our product.”  

  

About Anaqua

Anaqua’s software helps leading companies grow and protect company value with an advanced, flexible IAM solution used by more than 20,000 users in 100+ countries to manage more than $500 billion in intellectual assets. Companies have saved tens of millions of dollars in annual IAM costs with Anaqua, while increasing licensing revenue, return on R&D and improving alignment of IA with business goals. The ANAQUA IAM solution supports the full IA lifecycle from idea to monetization for all IA categories, including inventions, patents, trade secrets, brands and trademarks. Clients include Microsoft, NXP Semiconductors, Ford, Kimberly-Clark, Diageo, British American Tobacco, Eastman Chemical and The Coca-Cola Company. Anaqua is headquartered in Boston, MA, and has a European head office in London. For additional information please visit http://www.anaqua.com.