Anaqua Press Release
For Immediate Release
CONTACTS:
Ian Reid Bruce Berman
Anaqua Brody Berman Associates
617-375-5808 212-683-8125 x216
ireid@anaqua.com bberman@brodyberman.com
NXP Semiconductors Goes “Live” with Anaqua’s IP Management Solution Portfolio management and global web-based collaboration to enhance NXP’s IP strategy and execution
Boston, June 21, 2007 —Anaqua, a leading provider of intellectual asset management (IAM) software and services to global companies, and NXP Semiconductors have completed the roll-out of ANAQUA5.5 to support NXP’s global IP management. This new version of ANAQUA includes significant enhancements to modules for inventions, patents and portfolio management. The business, technical and legal value of each IP asset can now be captured throughout its lifetime and used to drive the most effective patent strategy by applying pre-set filing plans.
With NXP investing around €1 billion in R&D annually, the company is
one of the leading innovators in the industry. Effective management of
the IP portfolio is crucial to ensuring that the company translates this investment
into commercial returns.
When NXP separated from Philips, the IP group was faced with the challenge of
migrating from the sophisticated in-house IAM system developed and used by Philips.
For economic reasons, the decision was made to move to a commercial IAM system
and the Anaqua solution was selected.
“ANAQUA has the IP portfolio management capabilities we need as well as advanced Invention Disclosure and Review processes so that we can align our IP investments with our corporate development strategies,” said Hans Pennings, Senior Vice President, Intellectual Property and Licensing, NXP Semiconductors. “The ANAQUA system’s online collaboration capability will allow our law firms around the world to update cases directly and communicate with us electronically, which will allow the IP team to efficiently handle a high volume of activity.”
Because of the separation from Philips, the IP system migration had to be completed
within a tight deadline during a time of major organizational change. Nevertheless,
the project was completed on schedule and went live at the end of May.
According to Hans Pennings “With Innovation Centers in Austria, France,
Germany, Netherlands, Belgium, UK, India, Singapore and China and a portfolio
of 25,000 patents, the challenge was huge. Despite this I have never seen a more
successful IT system implementation project. It is a tribute to the whole team – NXP,
Anaqua and Capgemini.”
“We’re excited to welcome NXP into our growing community of innovation leaders,” said Paul DiGiammarino, CEO of Anaqua. “We put a strong focus on our methodology for successful client implementation and it is very pleasing to see it works so well under time pressure.”
About Anaqua
Anaqua provides
software and services that allow leading companies to extract additional value
from managing their global patent and trademark portfolios. The ANAQUA5 IAM solution
is a central data repository for all types of IP that links images and documents
to all aspects of the business, including brands and product lines. Anaqua helps
companies to proactively manage their intellectual property rights as strategic
business assets. Clients include BAT, Ford, Kimberly-Clark, Microsoft and
The Coca-Cola Company. Anaqua is headquartered in Boston, MA, and has a European
head office in London. For additional information please visit http://www.anaqua.com
About NXP Semiconductors
NXP is a top 10 semiconductor company founded by Philips more than 50 years ago.
Headquartered in Europe, the company has 37,000 employees working in more than
20 countries and posted sales of EUR 5 billion in 2006. NXP creates semiconductors,
system solutions and software that deliver better sensory experiences in mobile
phones, personal media players, TVs, set-top boxes, identification applications,
cars and a wide range of other electronic devices. News from NXP is located at www.nxp.com.
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