Managing the Large Patent or Trademark Portfolio: What Executives & Advisors Need to Know
This presentation will help participants understand how to increase company value through improved management of large IA portfolios. With more than 70% of public company market value derived from Intangible Assets, businesses are increasing focus on best practices associated with IAM. Companies with large portfolios are challenged to know and manage what they own and focus scarce resources to implement IA-based business strategies. How companies manage these portfolios impacts their ability to increase leverage of IA investments. The approach to deploying people, processes and tools to enable IA Management will also be explored, including real world experiences and results from best-in-class companies
Speakers
Amy Achter is Director, Corporate Intellectual Asset Management at Kimberly-Clark. In her role she has accountability for Open Innovation, Out-Licensing, Intellectual Asset Management, and Knowledge Management. The Global Intellectual Asset Management team within her organization partners with the business teams and the legal department to create and execute IA strategies, deploy IA management processes and tools, and provide IA best practices across the organization.
Amy joined K-C in April of 1990 after completing her M.S. in Biomedical Engineering at Northwestern University. She also has a B.S. in Biomedical Engineering from Rensselaer Polytechnic Institute. Amy has worked in K-C’s Neenah and Roswell locations during the course of her career at K-C, in both sector and core capability/technology areas.
Paul DiGiammarino joined Anaqua as CEO in 2004 after serving as CEO of Steelpoint, Inc. (now Autonomy, LSE: AU), a leading provider of legal and compliance software. Paul has extensive experience working with senior business, legal and IT management of global 1000 companies with significant IP portfolios like Microsoft, The Coca-Cola Company, Qualcomm and Kraft Foods. He led the team that continued development of the ANAQUA intellectual asset management system after the company acquired the platform from Ford Motor Company and British American Tobacco. Anaqua now has 20,000 users in 160 countries.
A board member and Treasurer of The Fuller Center for Housing, Paul also is active with FIRST (For Inspiration and Recognition of Science and Technology), whose goal is to inspire an appreciation of science and technology in young people. He holds an accounting degree from the University of Massachusetts, Amherst and started his career with Coopers & Lybrand.
Jim Myers hosts the IP Master Class and will also present for this class. He is listed in the Guide to the World's Leading Patent Law Experts and Who's Who in American Law, is a Member of the ALI-ABA Committee on Continuing Professional Education and a Master in the Giles S. Rich American Inn of Court for intellectual property litigators. For more information on Jim, please click here to view his biography.