"Creating a unified IP strategy from diverse corporate perspectives"

Featuring John Cronin, ipCG

In today's economically uncertain era, a strong and unified IP strategy, combined with the ability to execute it, will reduce costs and risks while increasing company value. In this webinar John Cronin, Managing Director of ipCapital Group, will discuss his recent IAM article co-authored by Paul DiGiammarino, Anaqua's CEO. John will examine: the definition of IP strategy and its purpose from the various points of view; the strategic insights achieved by reviewing your IP landscape and the information necessary to do this effectively; and how to develop and implement a cohesive, unified IP strategy that diverse stakeholders understand and readily support.

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