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IP Business Intelligence

Why can so few companies produce the information needed to answer basic questions about intellectual assets? eg how those assets are distributed across business units, which products they are used by, what license revenue they have generated this year. Why aren’t the business intelligence tools used in finance, production, HR, sales and other departments deployed in IAM? Simply put, it is because most IP managers do not have the data they need in a useable format. With ANAQUA, you have the data in one convenient place and the business reporting tools you need to finally deliver the business information your colleagues and management have been looking for.

 

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IAM Article - New Metrics
for Changing Times

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IAM Perspectives
By Ralph Schroeder