R&D and IP
How can research and development management improve IP productivity and alignment with business goals? The first step is to have the IAM tools and processes than can accurately categorize the entire portfolio by technology, product, business unit etc – know what you own. Only then can you review the portfolio in the context of the company’s future plans and strategy. You can see gaps and imbalances, set priorities for IP production and identify opportunities for in-licensing or acquisition. The IAM system should also support IP planning in the context of industry standards efforts.
Driving research priorities requires IAM procedures that are embedded in the innovation processes of the company on a global basis. Mechanisms are needed for setting IP production goals, monitoring the activity and reporting results. Research and development managers at appropriate levels can be given goals for invention disclosures and patent filings in target product and/or technology areas. The IAM system should report the status of actuals v goals over time as a management tool.
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