Anaqua to Unify and Streamline Shiseido’s IP Management

Anaqua signs Japanese cosmetics company, continuing growth in Asian IP market

Boston, October 10, 2019

Anaqua, the leading provider of innovation and intellectual property management solutions, today announced that Japanese cosmetics company Shiseido has selected the ANAQUA platform to manage its global patent and trademark portfolio, further strengthening Anaqua’s client base in Asia Pacific.

Shiseido produces many of the world’s leading cosmetics brands and has a vast patent and trademark portfolio. The ANAQUA platform will support Shiseido’s beauty innovation by helping the global cosmetics company streamline IP operations and enhance their portfolio strategy.

“Shiseido is a truly iconic Japanese brand and global market leader, and I am delighted to welcome the company to our growing client community in Asia Pacific,” said Bob Romeo, CEO of Anaqua. “We are working closely with Shiseido and have added several enhancements to facilitate the company’s processes that will be of great benefit to its IP operations.”

With ANAQUA, Shiseido has access to a variety of IP enhancements including web-based collaboration tools to improve operational efficiency, a customized interface to match the company’s priorities and process improvements, and email management to support paperless IP operation. Dashboard and report features will provide Shiseido advanced operational insight with enhanced data visualization and powerful analytics. With ANAQUA, Shiseido can now use a single workflow system to clear trademark and brand matters in one centralized database. The company will also utilize Anaqua’s Awards Management module, which allows the tracking of payment schemes, milestones, and awards related to innovation and patent activity.

About Shiseido

For more information about Shiseido, please visit

About Anaqua

Anaqua is a premium provider of integrated, end-to-end innovation and intellectual property (IP) management solutions, serving 50% of the top 25 U.S. patent filers, 50% of the top 25 global brands, and a growing number of the most prestigious, forward-looking law firms. The company’s global operations are headquartered in Boston, with offices across Europe and Asia. Anaqua’s IP platform is used by nearly one million IP executives, attorneys, paralegals, administrators, and innovators globally. Its solution suite merges best practice workflows with big data analytics and tech-enabled services to create one intelligent environment designed to inform IP strategy, enable IP decision-making, and streamline IP operations. Anaqua was founded in 2004 to commercialize software developed by corporate IP practitioners from Ford and British American Tobacco, addressing a market need for IP enterprise software. The Company later acquired SGA2 (founded in 1994) to complement its core IP management software with patent annuity and trademark renewal payment services. Since late 2015, Anaqua has accelerated execution of its global growth strategy to acquire and integrate talent, expertise, technology, and data via five acquisitions, including ideaPoint, AcclaimIP, and Lecorpio. For additional information, please visit

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