{"version":"1.0","provider_name":"Anaqua IP-Software und Services","provider_url":"https:\/\/www.anaqua.com\/de\/","author_name":"L\u00e9a Martin","author_url":"https:\/\/www.anaqua.com\/de\/author\/lmartin\/","title":"ADIDAS \u2013 Powering Innovation Through Strategic IP Management - Anaqua IP-Software und Services","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"up65k3wHEw\"><a href=\"https:\/\/www.anaqua.com\/de\/resource\/adidas-powering-innovation-through-strategic-ip-management\/\">ADIDAS \u2013 Powering Innovation Through Strategic IP Management<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.anaqua.com\/de\/resource\/adidas-powering-innovation-through-strategic-ip-management\/embed\/#?secret=up65k3wHEw\" width=\"600\" height=\"338\" title=\"&#8222;ADIDAS \u2013 Powering Innovation Through Strategic IP Management&#8220; &#8212; Anaqua IP-Software und Services\" data-secret=\"up65k3wHEw\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.anaqua.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.anaqua.com\/wp-content\/uploads\/adidas-1.png","thumbnail_width":1200,"thumbnail_height":800,"description":"In the highly competitive world of sportswear, innovation iskey to staying ahead. This case study explores how ADIDAS,strategically leverages intellectual property (IP) to driveinnovation, protect valuable assets, and align its IP practiceswith broader business goals. Through the implementationof the Anaqua AQX\u00ae IP platform and a focused approachto cross-functional collaboration, ADIDAS transformed itsIP function into a strategic business partner - enhancingoperational efficiency, strengthening innovation pipelines,and reinforcing its global market position."}