McDonald’s Selects Anaqua Trademark Management Software
This week, Anaqua have once again made huge progress with the beginning of a new business deal. McDonald’s Corporation has entered into a multi-year agreement to use the ANAQUA platform to manage trademark prosecution, enforcement, and related legal matters.
The company’s IP portfolio includes more than 10,000 active trademark applications and registrations. McDonald’s will use the ANAQUA platform to help protect and enforce its global trademark portfolio by closely tracking its global trademark matters and continually monitoring and maintaining its portfolio.
The ANAQUA platform’s ability to manage oppositions, cancellations, revocations, infringements and other enforcement actions will help bolster McDonald’s legal operations. With ANAQUA, McDonald’s IP legal team can collaborate between internal business units, outside counsel, and other stakeholders.
“We are excited about the opportunity to assist one of the world’s best known brands in managing and protecting their valuable trademark assets,” said Bob Romeo, CEO of Anaqua. “McDonald’s and its trademark operations and related legal matters will be fully supported with Anaqua’s state-of-the-art software.”