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The Challenges of Achieving Corporate Innovation Goals

Tags: ideaPoint

In a recent article by Business Wire citing 2023 NTT Data, it was revealed that a staggering 96% of executives believe corporate innovation is a key driver for achieving growth in the next two years. Yet despite this optimism, only 21% of organizations managed to meet their innovation objectives. This stark contrast highlights the challenges that companies face in realizing their innovation potential. In this blog, we'll delve into the reasons behind this gap and explore how ideaPoint software can be a game-changer in streamlining the innovation process. 


Dealing with the Innovation Conundrum

In my 21 years in the Innovation space, I have worked with companies—small and large—in industries from Pharmaceuticals to High Tech, Consumer Products to Aerospace. They all face what I like to call the “Innovation Conundrum,” which stems from the fact that today’s business landscape is evolving faster than at any time in history. The market (and investors) constantly demand new and improved products and services. Yet, as cited in the Business Wire article, companies struggle to keep up with innovation demand. Large companies with huge portfolios have often grown through acquisition and have now become too large for their R&D departments to keep up. So, the cycle continues...most corporate innovation comes from acquisition and then non-progressing assets and brands are divested. 

That being said, it is imperative that organic innovation is fostered and accelerated, within companies of all sizes. Innovation is not just a buzzword; it's a necessity. Companies are constantly striving to develop new processes, products, or services that can outshine existing offerings and drive business value. However, for almost all companies the road to innovation is fraught with challenges. From ideation to execution, numerous hurdles can hinder progress, leading to a significant gap between aspirations and achievements. 

Common Corporate Innovation Challenges

The Business Wire article sheds light on the prevalent challenges that organizations face in meeting their innovation goals. These challenges include but are not limited to: 

  • Lack of a streamlined innovation process
  • Inefficient collaboration and communication
  • Difficulty in identifying and prioritizing promising ideas
  • Limited resources and budget constraints

Taking Steps to More Robust Corporate Innovation

To bridge the gap between aspirations and achievements, companies need a robust innovation management solution. This is where Anaqua's ideaPoint software comes into play. Let's explore how ideaPoint can address the challenges highlighted in the article by transforming innovation efforts.  

1. Streamlined Innovation Process

ideaPoint provides a centralized platform that streamlines the entire innovation lifecycle. From idea generation to implementation, the platform ensures a seamless flow of information, making it easier for teams to collaborate and execute their innovative ideas.


2. Enhanced Collaboration and Communication

 Effective collaboration is at the heart of successful innovation. ideaPoint facilitates real-time collaboration, breaking down silos and fostering cross-functional communication. This ensures that all stakeholders are on the same page, driving innovation initiatives forward. 

3. Idea Identification and Prioritization

With ideaPoint's powerful analytics and evaluation tools, organizations can identify and prioritize promising ideas with greater accuracy. The platform leverages data-driven insights to guide decision-making, helping companies focus their resources on the most impactful innovations. 

4. Optimizing Resources

Corporate innovation often comes with resource constraints. ideaPoint helps organizations optimize their resources by providing visibility into project timelines, resource allocation, and budget management. This ensures that innovation efforts align with strategic objectives without exceeding limitations.


Unlock Growth Potential

Innovation is the key to unlocking growth potential, but it requires a strategic approach and the right tools. As highlighted by the Business Wire article, the gap between executives' belief in innovation and actual achievements is substantial. ideaPoint emerges as a solution that can transform this landscape, empowering organizations to overcome challenges and achieve their innovation goals.

By embracing ideaPoint idea management software, companies can navigate the complex journey of innovation with confidence and propel themselves toward sustained growth and success.


 Katelyn Bruster - ideaPoint Innovation Management software

Interested in learning more about ideaPoint?

Please reach out to Katelyn Bruster at kbruster@anaqua.com




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Written by Scott Shaunessy, Founder and CEO of ideaPoint