Pinsent Masons, a global law firm with 30+ offices across Europe, the Middle East, Asia, and Africa, is known for its sector-led approach and forward-thinking investment in innovation. As client expectations evolve toward data-driven, technology-enabled legal services, the firm recognized the need to modernize its IP management capabilities and deliver more strategic value.
TESTIMONIAL
“It’s not just about efficiency… it’s about giving clients access to their data and enabling more commercial, data-driven decisions.”
Florian Traub
- Partner, Pinsent Masons
CHALLENGES
Moving Beyond Static IP Management
Like many leading firms, Pinsent Masons faced growing pressure to transform how it managed and delivered IP services:
- Legacy systems limited insight and flexibility: While their previous IP management system was “very solid” operationally, it lacked advanced analytics and adaptability.
- Inadequate client-facing experience: Clients increasingly demanded direct access to their data, reporting, and portfolio visibility, which existing tools couldn’t support effectively.
- Manual, labor-intensive workflows: Core processes such as renewals, docketing, and data alignment required significant manual input, impacting efficiency and scalability.
- Fragmented technology landscape: Portfolio management, trademark watching, and enforcement tools were often disconnected, making it difficult to deliver a unified client experience.
At the same time, clients were demanding more:
- Data-driven decision-making
- Greater transparency
- Strategic guidance across the entire IP lifecycle
The Opportunity: Redefining IP as a Strategic Asset
Pinsent Masons saw an opportunity to evolve from traditional IP administration to a more integrated, insightled, and client-centric model, by leveraging AI, automation, and connected platforms.
“Our clients really want to see that we are evolving, embracing trends to make IP portfolio management more efficient, more data-driven, and more commercially led.”
THESOLUTION: Anaqua’s RightHub Platform
Pinsent Masons selected Anaqua’s RightHub platform to modernize its IP operations and service delivery.
Unified, End-to-End Platform: RightHub consolidates IP portfolio management, trademark and domain monitoring, and online brand enforcement.
True Client Transparency: RightHub delivers a client portal that mirrors the firm’s internal view with real-time access to portfolio data, reporting and analytics on demand and full visibility into deadlines, filings, and enforcement activity.
Automation + AI-Driven Innovation: The platform reduces manual effort and enhances control through automated workflows (renewals, docketing, data alignment), AI-enabled monitoring and communication analysis, and continuous portfolio auditing and optimization.
Flexible, Future-Ready Architecture: Built with integration in mind, RightHub enables API connectivity to IP offices and external systems, modular expansion as client needs evolve, and continuous innovation aligned with AI advancements.
Collaborative Partnership Model: Pinsent Masons works closely with Anaqua to shape the platform’s evolution, inculding a dedicated client success engagement, co-development workshops and feedback loops, as well as ongoing innovation aligned to client needs.
TESTIMONIAL
“Since implementing Anaqua’s RightHub platform, we’ve been able to onboard more clients. It’s also helped us deliver better services overall, and it absolutely strengthens our competitiveness in the market.”
Florian Traub
- Partner Pinsent Masons
BUSINESS OUTCOMES
Stronger Client Value, Competitive Advantage
Since implementing RightHub, Pinsent Masons has achieved meaningful business impact:
With Anaqua’s RightHub, Pinsent Masons is not just managing IP; it is unlocking its full commercial value for clients.
Anaqua’s RightHub is an AI-powered platform that streamlines the management of intellectual property (IP) for law firms and corporations—handling patents, trademarks, and designs in one place. It automates tasks like docketing, renewals, and brand protection, cuts manual workload, and centralizes collaboration and IP data to boost efficiency and reduce risk.
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