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Case Study

Treading a New Path with Reebok

IP Business Management | Trademark Management

Apr 6, 2023

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We sat down with Will Federspiel, Director & Senior Counsel - IP at Reebok, to hear about his experience establishing a clear vision for the trademark team, building a platform for growth, and getting systems and technology in place for the future. He also shared his experience participating on the Anaqua Client Working Group to help steer the development of Anaqua's flagship AQX® IP management platform to best meet client's needs now and in the future.


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