Pinsent Masons on the Future of IP, AI and Innovation
Business Management
juillet 23, 2026
Meet Florian Traub, Partner and Head of Brand Protection and Creative Rights, who provides insights on how law firms can provide a more transparent, data-driven client experience by bringing together IP management, monitoring, and enforcement in a single platform, while leveraging automation and AI to improve efficiency, portfolio insights, and overall client service.
"Innovation is core to what we do. It’s fully supported at the highest levels of the firm and platforms like Anaqua’svRightHub play a key role in helping us bring that innovation to life for our clients."
– Florian Traub, Partner and Head of Brand Protection and Creative Rights, Pinsent Masons
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