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Case Study

Sony – Transforming IP into a Strategic Business Driver

Sony Group Corporation, a global leader in creative entertainment, has redefined the role of Intellectual Property (IP) as a key driver of innovation and business strategy. Facing the complexity of managing IP portfolio across diverse sectors, Sony adopted a hybrid IP management model powered by the Anaqua AQX® platform. This approach has enabled both centralized oversight and agile execution, allowing Sony to align IP strategy with business goals, streamline and advancing operations, and prepare for future innovation in emerging fields.

TESTIMONIAL

"Our traditional ways of working are no longer sufficient—we need a mindset prepared for transformation... That’s one of the key reasons we chose Anaqua."
Asashi Shimodaira
- Senior General Manager, Intellectual Property and Standards Division, Sony Group Corporation

CHALLENGES

Diversified Business Complexity: Managing IP across distinct business units such as Games & Network Services, Music, Pictures, Entertainment Technology & Services, Imaging & Sensing Solutions — required a flexible yet unified approach.

Accelerating Innovation Cycles: The pace of technological disruption demanded faster, more strategic IP decision-making.

Data Accessibility and Compliance: Ensuring that IP data was accessible to all stakeholders while maintaining compliance with global regulations was critical.

Legacy vs. Emerging Needs: Balancing centralized governance in its founding electronics business with agile, embedded IP teams in fast-moving domains like gaming and music.

TESTIMONIAL

"We aim for IP that not only protects technology but also drives business growth, in close alignment with business units."
Asashi Shimodaira
- Senior General Manager, Intellectual Property and Standards Division, Sony Group Corporation

SOLUTION

Sony adopted a hybrid IP management model supported by the Anaqua AQX® Platform, enabling:

Centralized data standardization of patents, trademarks, and designs across the group.

Decentralized agility with embedded IP teams in newer business units.
AI-powered tools for portfolio classification, Japanese patent summaries, and strategic re-evaluation of IP assets.

Cloud-based collaboration to ensure inclusivity, accessibility, and compliance.

TESTIMONIAL

"To seize opportunities, we need to harness IP as a true business tool to support growth... Competing only within Japan is no longer enough."
Asashi Shimodaira
- Senior General Manager, Intellectual Property and Standards Division, Sony Group Corporation

BUSINESS OUTCOMES

Strategic IP Alignment: IP is no longer just a protective mechanism—it’s a core management tool that informs and shapes business strategy.

Operational Efficiency: AI-driven automation and centralized data management of group-wide IP have freed up time for higher-value strategic planning.

Cross-Industry Learning: Sony leverages global best practices and peer insights to continuously evolve its IP strategy.

Future-Ready Innovation: With Anaqua’s AQX® platform, Sony is equipped to manage IP in emerging fields like generative AI, computing, and sensing.

LOOKING AHEAD

Sony is committed to making IP a growth engine across all its businesses. By embracing a data-driven, collaborative, and globally informed IP strategy, Sony is positioning itself to lead in both legacy and emerging markets.

AQX® delivers workflow automation that aligns to your organization’s needs, drives productivity, and improves visibility – from search, to filing, to renewal. Equally robust for trademarks, disputes, oppositions, TTAB proceedings, and contracts, AQX® allows you to easily keep up with daily demands. And, by using our data verification feature that checks with over 180 jurisdictions, you can always have clean, accurate data at your fingertips.

For more information, contact us

Press Release

Rapidus Corporation Selects Anaqua to Support IP Strategy for Japan’s Next Generation Semiconductor Initiative

TOKYO, Japan, November 9^t^h , 2026 - Anaqua, the leading provider of innovation and intellectual property (IP) management technology solutions and services, today announced that Rapidus Corporation, a manufacturer of advanced logic semiconductors, has selected Anaqua to support its global IP management strategy as it advances development of next‑generation, leading‑edge logic semiconductors. Anaqua’s market‑leading IP management platform empowers Rapidus’ rapid deployment, global collaboration, and scalable growth for advanced semiconductor development.

Rapidus is a semiconductor manufacturer established in August 2022. The company aims to reestablish Japan’s position in world’s leading-edge logic semiconductor manufacturing while contributing to a more resilient and balanced global semiconductor ecosystem.

As Rapidus expects significant expansion of its IP portfolio in the coming years, the company took decisive action to establish a modern, scalable foundation for global IP operations from the outset. Rather than adapting legacy processes over time, Rapidus chose Anaqua because it can be rapidly deployed, operate on a fit-to-standard model, and enable seamless collaboration across both Japanese and international stakeholders. In addition, the key factors in Rapidus’ selection of Anaqua include its proven track record with leading Japanese enterprises, combined with its scalable platform architecture and global implementation expertise.

Under the agreement, Rapidus is deploying Anaqua’s AQX® platform to centrally manage its global IP portfolio. AQX is widely used across the semiconductor industry, supporting some of the most sophisticated and high-growth IP organizations worldwide. Leveraging deep domain expertise and a strong track record of successful deployments, Anaqua delivers a streamlined implementation and expanding platform functionality over time, which is critical to support Rapidus’ rapid business scale-up, advancing technology roadmap, and growing global footprint.

“Rapidus represents one of the most significant and ambitious semiconductor initiatives in the global market today,” said Justin Crotty, CEO of Anaqua. “Their selection of Anaqua reflects the importance of speed, scalability, and strategic insight in building a strong IP foundation from day one. We’re proud to support Rapidus as it develops technologies that will shape the future of AI, automotive, and high‑performance computing.”

Rapidus is also leveraging Anaqua’s advanced analytics capabilities to gain insights into future inventions and emerging technology trends, supporting long‑term strategic decision‑making.

By adopting a modern, data‑driven IP management platform, Rapidus is positioning IP as a core enabler of innovation, collaboration, and long‑term competitiveness. Particularly as the company aims to develop and manufacture the world’s most advanced logic semiconductors, shortening cycle times across design, wafer processes, and 3D packaging.

“Rapidus is operating at the intersection of advanced technology and global collaboration,” said Kazuyasu Adachi, President and General Manager, Japan & APAC, Anaqua. “Supporting organizations of this significance requires more than technology. It requires a deep understanding of regional ecosystems, global best practices, and how IP can drive long‑term industrial impact. We’re proud to partner with Rapidus at this formative stage as they establish an IP foundation built for global relevance and sustained innovation.”

About Rapidus Corporation

Rapidus Corporation aims to develop and manufacture the world’s most advanced logic semiconductors. It will create new industries together with our customers through the development and provision of services to shorten cycle times in design, wafer processes, 3D packaging and more. Rapidus will continue to challenge themselves in order to contribute to the fulfilment, prosperity, and happiness of people’s lives through the use of semiconductors.

For additional information, please visit https://www.rapidus.inc/en/.

About Anaqua

Anaqua, Inc. is a premier provider of integrated intellectual property (IP) management technology solutions and services for corporations and law firms. Its IP management software platforms, AQX®, PATTSY WAVE®, and RightHub® offer best practice workflows with big data analytics and tech-enabled services to create an intelligent environment designed to inform IP strategy, enable IP decision-making, and streamline IP operations, tailored to each segment’s needs. Today, nearly half of the top 100 U.S. patent filers and global brands, as well as a growing number of law firms worldwide use Anaqua’s solutions. Over two million IP executives, attorneys, paralegals, administrators, and innovators use the platform for their IP management needs. The company’s global operations are headquartered in Boston, with offices across the U.S., Europe, Asia, and Australia. For additional information, please visit anaqua.com, or on Anaqua's LinkedIn.

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Event

Join us at IP Service World 2026!

Webinar

Women Leading in AI and IP : Shaping the Next Era of Innovation

As AI reshapes the intellectual property landscape, a new generation of leaders is redefining how ideas are protected, managed, and brought to market. Together with the ChiPs Network, Anaqua assembled a dynamic panel of women at the forefront of IP and technology to share practical insights on adopting AI, navigating complexity, and driving meaningful business impact.

This webinar explores real-world approaches to AI adoption in IP, practical strategies for navigating change, and cross-functional perspectives from professionals in a range of roles, Panelists offer a forward-looking view of how AI will continue to shape the future of IP, along with practical advice, candid insights, and a healthy dose of humor. Together, their diverse experiences add depth and energy to this timely conversation.

Speakers

Angela Caligiuri, General Motors

Kim T. Le, Simpson Thacher & Bartlett LLP

Mayya Pak, Merchant & Gould P.C.

Nicole Davis, Anaqua

Watch Now
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