Bayer Crop Science adopted Anaqua’s ideaPoint™ to streamline innovation management and improve IP collaboration across its global research network. The platform centralizes idea intake, automates routinetasks, and provides valuable data insights for smarter prioritization. As a result, Bayer’s IP team can support faster innovation cycles with greater efficiency and strategic alignment. Co-development with Anaqua ensures ideaPoint® continues to evolve with Bayer’s future needs.
“We partner with researchers when ideas are first conceived and assist with the IP process through to product launch. Our role is to encourage innovation and guide people through the ideation process.”
– Julia Maret
Head of Intellectual Property Science
Bayer Crop Science
CHALLENGES
Bayer Crop Science, a global leader in regenerative agriculture, needed a more agile and integrated approach to managing intellectual property. With a small team of IP scientists embedded in research, the team faced several challenges:
- Supporting a large, global innovation ecosystem with limited resources.
- Managing high volumes of diverse ideas across technologies and geographies.
- Ensuring consistency and continuity in IP processes despite team size and global operations.
- Providing early, strategic input into innovation to accelerate time-to-market.
- Adapting to Bayer’s Dynamic Shared Ownership model, which emphasizes speed and customer-centricity.
KEY TAKEAWAYS
- Embedded IP team within research enables early, strategic involvement in innovation.
- ideaPoint™ streamlines intake, communication, and prioritization of ideas across a global organization.
- Automation and data insights free up time for deeper strategic thinking.
- Collaborative development with Anaqua ensures the platform evolves with Bayer’s needs.
- Agile, science-led IP approach supports Bayer’s mission of sustainable agriculture innovation.
TESTIMONIAL
“Without our innovation management technology, including ideaPoint™, we couldn’t do the work we are doing right now — and certainly not with the efficiency and quality that we achieve.”
– Julia Maret
Head of Intellectual Property Science
Bayer Crop Science
SOLUTION
To meet these challenges, Bayer adopted Anaqua’s ideaPoint™ innovation management platform in 2020. The platform became a cornerstone of their IP operations, enabling:
Centralized idea intake and tracking, improving transparency and prioritization
Seamless collaboration across research teams, even when team members are unavailable
Automation of routine tasks, freeing up time for strategic thinking
Data-driven insights, allowing Bayer to shape the platform’s evolution
Co-development with Anaqua, allowing Bayer to shape the platform’s evolution.
BUSINESS OUTCOMES
- Increased efficiency: Automation and streamlined workflows allow the team to handle more ideas with greater speed and accuracy.
- Stronger collaboration: ideaPoint® serves as both a workflow engine and a communication tool with research partners.
- Strategic foresight: The team can now take a systems-level view of innovation, identifying trends and aligning IP strategy with business goals.
- Faster innovation cycles: Early involvement in ideation and better data visibility help bring innovations to market more quickly.
- Future-readiness: Bayer is actively exploring AI and other tools to further enhance automation and insight generation.
“With all the new tools being developed — particularly around generative AI — there’s an opportunity for IP leaders to innovate in the IP space too.”
Julia Maret, Head of Intellectual Property Science, Bayer Crop Science
ideaPoint™ by Anaqua is a software platform designed to streamline the process of identifying, evaluating, tracking, and managing innovation opportunities, especially through internal and external partnerships and collaboration.
By facilitating collaboration, automation, and robust reporting throughout the innovation lifecycle, ideaPoint®helps organizations accelerate the development of ideas into tangible outcomes while maintaining compliance and efficiency in regulated environments.
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