Anaqua

Anaqua Case Studies

Anaqua helps companies manage more than half a trillion dollars worth of Intellectual Assets. Its clients include the two most valuable global brands. Anaqua's IAM software helps leading companies across the globe grow and protect company value with an advanced, flexible IAM solution used by more than 20,000 users in 100+ countries.

Read these case studies to see how Anaqua has enabled its clients to become leaders in IAM.

Microsoft - The Team Player, IAM Magazine, July/August 2009

Horacio Gutierrez has been Microsoft’s chief intellectual property officer for three years now. In that time he has built a 200-strong team and dealt with issues fundamental to
the company’s future. This article is a good read for anyone who wants to understand the internal and external challenges of managing a world-class IA portfolio like Microsoft’s.

Paul DiGiammarino, The Patent Renewals Challenge, Patent Strategy & Management - April 2009

As economic recession forces companies to cut costs and grow revenue, there is an opportunity to reduce IP overhead without impacting risk.This article describes how by intelligently abandoning non-essential patents and trademarks and increasing revenue from IP sales, businesses can strengthen their balance sheets and increase competitiveness.

Alexander Wurzer and Paul DiGiammarino, Smaller IP Owners Seek Better Management and Returns, Managing IP - January 2009

Written by Paul DiGiammarino, Anaqua's former CEO and Alexander Wurzer, CEO of Anaqua's German partner PATEV, this article differentiates “IP Administration” (acquisition and maintenance of IP assets, esp legal procedures) and “IP Management” (leveraging IP assets for economic gain for the business). It draws on research from the Univ. Strasbourg, to show that SMEs put significantly more value than large companies on two particular aspects of IP Management: Innovation Support and Portfolio Management.

Ford Ranked as Industry Leader for Quality and Significance of Technology Patents - January 2009

A new study by the world’s leading patent analyst, The Patent Board™, found that Ford Motor Company outperformed all other automakers in the quality and significance of its technology patents.

John Cronin and Paul DiGiammarino - Understanding and Unifying Diverse IP Strategy Perspectives, IAM Magazine - Jan/Feb 2009

Written by Paul DiGiammarino, Anaqua's former CEO and John Cronin, an Anaqua partner from ipCapital Group, this article identifies seven different stakeholder groups in the enterprise and the typical perspective of each group on IP strategy. It then describes a process for reconciling these viewpoints into an integrated IP strategy.

Kimberly-Clark - New Metrics for Changing Times, IAM Magazine - April/May 2008

Read the recent IAM article by Paul DiGiammarino and Amy Achter of K-C. The article outlines how K-C and others are doing a better job of determining whether the rights they own are getting traction from their IP strategies.

Microsoft - Microsoft Patent Portfolio Tops IT Industry Scorecard - January, 2008

Bart Eppenauer, Microsoft's chief patent counsel and associate general counsel, discusses how and why the company has achieved the top ranking in two leading industry indexes for IP portfolio quality.

Coca-Cola - How Coca-Cola Protects its Rights in Asia, Managing Intellectual Property- October 2007

Protecting the IP rights of one of the most valuable brands in the world is a daunting task. In few places is it more challenging than in Asia. Daniel Greif, trade mark counsel for Coca-Cola's Pacific Group, tells Emma Barraclough how he manages the company's regional portfolio of more than 5,000 trademarks.

Kimberly-Clark - Managing the Large IA Portfolio - A Ropes & Gray Webinar - October, 2007

In this webinar Paul DiGiammarino and Amy Achter of Kimberly-Clark discuss how to align business, innovation and IP strategy to effectively manage a large IP portfolio.

Paul DiGiammarino - Filling the Information Gap, IAM Magazine - Dec/Jan 2007

Paul DiGiammarino, Anaqua's former CEO, discusses the lack of information available to most intellectual asset managers and how improving IA information gathering and usage can yield increased competitive advantage.

British American Tobacco - Outside Counsel Collaboration for Global IP Owners, IAM Magazine

Toe Su Aung, British American Tobacco's former Head of IP, explains how ANAQUA has enabled BAT to reduce IP clerical workload, improve data accuracy and generally get better service from Outside Counsel.

Ford - Driving Global IP with Intellectual Asset Management, IAM Magazine - June/July 2006

Damian Porcari of Ford Global Technologies discusses the goals and challenges at Ford and BAT which drove the development of ANAQUA.

British American Tobacco - Brand Management Focus: Making it Happen

Michael Leathes of British American Tobacco describes how the increased visibility of IP today has increased the responsibilities of intellectual asset managers, driving a need for a new mindset & tools.