Managing IP in an Economic DownturnFeaturing Bruce Story |
Bruce Story experienced the challenge of managing IP in business downturns at least twice during his time as an Intellectual Capital Management leader at Dow. On each occasion, the ICM team was able to step up their game and help the company through the difficult times. First they conducted a rigorous IP audit to prune the patent portfolio and reduce annuity costs. Second, they examined the relevancy of the IP assets to products and business lines to improve alignment and re-focus innovation. These critical steps can be done by companies of any size this time around with the new portfolio management tools that have become available. In this webinar, Bruce discusses the challenges IP managers are likely to face as business conditions deteriorate and how they can respond to help the business and enhance the role of the IP team now and for the future. Please fill out form to view the webinar recording |