Time for a change: but how do law firms achieve excellence?
IP Business Management
March 24, 2021
Slowly but surely, law firms are recognizing that lawyers should not be doing everything. Optimizing operations is key to business success, and the results of the work, Jessica Lancia, patent operations manager at Alston & Bird, is undertaking is a prime example. “In intellectual property, providing consistency is important. At the same time, the world is changing at an accelerated pace and law firms must adapt. As a result, a tension has emerged between trying to make sure we are providing our clients with the consistency they expect and making sure we’re staying ahead of the curve,” she says.
Historically speaking, law firms have not generally demonstrated an impetus to change. Fewer than 2% of firm leaders strongly agree that law firms have changed as much as was needed, according to Altman Weil. But in recent years, we have heard this conversation change across law firms of all sizes.
- Jayne Durden, VP of Law Firm Strategy
This article was origionally published in World Trademark Review.
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